BBPR - Targeted Lifestyle Communications

BBPR - Targeted Lifestyle Communications

Yahoo!’s Y!ou Campaign Takes Skateboarding to New Levels

This is from Yahoo!’s new global campaign.  Wow.

Yahoo Y!ou Ad

You can read all about it here on BusinessWire.  Thanks to Todd Backus, from Blue Horse and Trumpet, for sending this my way.  I don’t think Todd has ever touched a skateboard, but he saw some humor in this.

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2 Responses to “Yahoo!’s Y!ou Campaign Takes Skateboarding to New Levels”

  1. Liz says:

    Whats wrong with greased up beefcakes in shades and tube socks doing whatever that guy is doing to that skateboard?

    Its the next retro/geek-chic/subversive trend, I tell you what.

  2. Bill Byrne says:

    Mark Sperling from group Y (and other places) sent me this as a follow-up from MediaPost.

    http://bit.ly/tbCts

    Speaking of, have you checked out group Y? Networking groups can be hit or miss in our industry, but I’ve seen group Y progress from happy hours to actual events worth paying money for where you actually can learn something, as well as network. And despite my friendship with the people running group Y, I do pay to attend the events (although I’m sure they’d let me in for free… but that’s lame to ask).

    Of course, networking is a lot like going to a party. If you just sit in the corner with a frown on your face, you’re probably not going to get much out of it. If you’re totally sloshed, well, no one is going to want to talk to you either. And if you happen to be single looking to mingle (or network to find a job/new project), maybe try chatting up some people you don’t already know.

    Check group Y out @ http://groupynetwork.com/

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Bill Byrne RSS

Bill is the lead media strategist for the San Diego based PR consultancy, BBPR. He's been helping action sports brands sell out since 1997 and occasionally delivers fantastic results for his clients. Feel free to bother him @ bill@bbpublicrelations.com. He won't publish his Twitter feed because it's boring.

Twitter @ExprtsAndNsidrs