This car was parked outside my house the other day.
There’s a Rip Curl sticker, one for Quik, Billabong rack pads and what didn’t show up, but is definitely there, is an O’Neill sticker in the top center of the windshield.
Think about this for a second… assuming this person doesn’t own or work for a retail store (which they very well may) her or she LOVES surfing. Or at least stickers representing major surf brands.
This is the sort of thing you don’t see in other activities/sports like football and baseball. It’s highly doubtful that you’ll pass a lifted truck sans 4wd on Highway 5 that has both Raiders and Chargers stickers.
Good or a bad thing? I don’t know, but it got me thinking about brand loyalty in action sports vs. the stick and ball world.
Tags: action sports PR, sports PR
Brand loyalty. While there are many different action sports brands, each finds their own niche and represents a certain lifestyle. And the best part: we can have fun with all of the brands. While still appreciating the differences, the brands can join together and identify with a similar heritage, and a common appreciation for the same lifestyle.
A good thing. This loyalty runs deeper than that for team sports.