This is from Yahoo!’s new global campaign. Wow.
You can read all about it here on BusinessWire. Thanks to Todd Backus, from Blue Horse and Trumpet, for sending this my way. I don’t think Todd has ever touched a skateboard, but he saw some humor in this.
Bill is the lead media strategist for the San Diego based PR consultancy, BBPR. He's been helping action sports brands sell out since 1997 and occasionally delivers fantastic results for his clients. Feel free to bother him @ bill@bbpublicrelations.com. He won't publish his Twitter feed because it's boring.
